Hi!

I'm a design-lover based in Sydney. This site is a showcase of what I have got so far. And I'd love to hear from you.

About

I've recently graduated from Billy Blue College of Design in Sydney. My Bachelor of Communication Design came with a Blues Point Award for an all rounder who achieves consistent outstanding results.

I'm currently looking for a full time job in which I could keep my creative fuel running and contribute good designs.

Interactive Branding

Client: Interactive

A software development company in Vietnam asked me to develop a new identity and apply to their packagings for the upcoming products.

Interactive Business Card

Faber-Castell

I have been working at Faber-Castell for the last 2 years. Those are some interesting work that I've created for the German pencil company.

Faber-Castell

Ligature Magazine

A graphic design journal targets typography addicts who like to keep themselves up to date with the typography world. Ligature focuses on the communication of typography in different areas graphic design.

 

Ligature Magazine

Video Game Addiction

Video game is becoming a new addiction in the contemporary societies and many people are not aware of the issue. The campaign is to target a wide range of target market who like to play video games but are not addicted yet and let them acknowledge the problem.

Instead of telling the audience not to play video games the campaign suggests them many other interesting activities that the could do apart from the screen.

Game Addiction Awareness Campaign

Unseen Photography

Unseen is an association stands for visual impaired people who are interested in creating photographs.

The Unseen magazine is not about beautiful photos but the stories hidden behind every image. We believe a good photo can speak for itself.

Unseen Magazine

Dyslexia

Dyslexia limits the ability to learn of young students. This booklet is designed to inform and remind the teachers about the issue of this learning disorder. The brochure is to be placed in school offices and sent directly to teachers.

Dyslexia

Recipe 4 Life

“What makes life worth living” is the question to be answered in this small visual book.

Recipe 4 Life

Guillaume Apollinaire

Guillaume Apollinaire is a romantic poet who invented “calligramme” which words are written and combined to form an creative image reflecting the content of the poem.

The “Come to the edge” poem was hand-crafted in order to express the meaning of every line. The overall shape of the poem visualises a very edge of a high mountain. Guillaume Apollinaire had always lived on the edge of his life.

Apollinaire Poster

Promoting Reading

Dymocks currently has a target market concentrating on an older age group. This advertising campaign includes a series of posters to attract a younger group between 18 and 25 years old which are people who don’t spend much time on reading by many reasons.

The slogan “Where imagination begins” comes with a photograph of actually cut-out characters popping up from a book. Those posters communicate with the target audiences in a subtle visual language to build a contemporary brand image of Dymocks and get young people to buy and read books.

Dymocks

Survey

Survey is a series of retail store. They passionate about the culture, design and adventure of personal research and discovery. Their products are to inspire individuals to make a difference to the global environment.

“The art of adventure” becomes the slogan of the stores. The concept of time is featured consistently through all the promotional materials from brochure, give-away item to street poster. The unique adventurous visual language has also become a strong recognition for the brand.

survey

Soft as Soap

A limited edition of a Soft as Soap Bottle. The design was in the top 10 of the competition hosted by Colgate.

Soft as Soap